Case Studies

Real results from real businesses

Selected projects, measured outcomes, and practical growth systems built for businesses in Ghana.

Case studies

Selected Projects

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ED

School

Private School Admissions System

A private school in Tamale with no online presence. Parents searching for schools in the area could not find them. We built a website with clear admissions information, a Google Business Profile, and a WhatsApp lead system.

  • Website with admissions form and teacher profiles
  • Google Business Profile appearing in local searches
  • WhatsApp automated response for admissions enquiries
MD

Clinic

Medical Clinic Visibility & Booking

A general practice clinic in Tamale not appearing on Google Maps at all. New patients found them only through word of mouth. We built the full Google and website stack.

  • Full Google Business Profile optimisation and ranking
  • Website with doctor profiles and booking flow
  • Monthly analytics report tracking new patient enquiries
GH

Hospitality

Guesthouse Google & Direct Booking

A guesthouse in Northern Ghana losing bookings to comparison sites. We built a direct booking system and Google visibility stack to drive direct reservations.

  • Google Maps appearance for accommodation searches
  • Direct booking form on website, removing commission fees
  • Social media presence with room and facility content
NG

NGO

NGO Donor & Partner Presence

An NGO needing a credible online presence for grant applications and donor communications. We built a professional website and social media presence that builds institutional trust.

  • Professional website with programme and impact pages
  • Social media strategy for donor and partner audiences
  • WhatsApp business setup for field communications
RT

Business

Retail Business Google & Social System

A retail business in Tamale with a Facebook page but no website and no Google presence. Customers were finding competitors instead. We built the full Growth System.

  • Website with product catalogue and contact flow
  • Google Business Profile ranking for local product searches
  • Facebook and Instagram linked to website for traffic conversion
RS

Hospitality

Restaurant Social Media & WhatsApp System

A restaurant in Tamale with no consistent social media presence and no way for customers to place orders or make reservations digitally. We built the social and WhatsApp layer.

  • TikTok and Instagram content strategy and templates
  • WhatsApp Business catalogue with menu and reservation flow
  • Monthly content calendar for the in-house team

What we track

How We Measure Results

We do not report vanity metrics. Every client receives a monthly report that tracks real outcomes: people who found the business on Google, people who visited the website, WhatsApp messages received, and enquiries or bookings completed.

G

Google Searches

How many people searched for your type of business and found you

WV

Website Visits

How many people visited your website and what they looked at

WA

WhatsApp Leads

How many people sent a WhatsApp message or enquiry

CV

Conversions

How many enquiries, form submissions, or bookings were completed

Your business next

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