SDS Core Service
Stop Guessing What to Post and Get a 30-Day Content Calendar Built From a Full Brand & Competitor Audit
Most businesses post because they feel they should, not because there is a plan behind it. We start with a real audit of your brand and your competitors, then build content pillars across every platform that matters to your customers. You get a 30-day calendar and a team trained to run it, so the plan does not stop when we do.
No obligation. We tell you what your audit finds either way.
6-platform content audits / Full staff training included on every engagement
platforms mapped per audit: TikTok, IG, FB, X, YouTube, LinkedIn
days from audit to live content calendar
trained in-house team, not a permanent agency dependency
Foundation
From GHS 3,500
Proof
30 days included
Engine
Optional monthly
The Real Leak
Most businesses do not have a posting problem, they have a strategy problem.
Most businesses post when they remember to. A photo here, an announcement there, no thread connecting any of it to why a customer should care.
That is not a content problem. It is a missing plan.
Every post should do a job: build trust, answer a question, or move someone closer to choosing you over the next name they see. Without pillars behind it, posting becomes noise. With them, it becomes the reason a customer remembers you first.
If this sounds familiar
Start with the audit, not another random content push.
We will look at the business, the competitors, and the missing plan before recommending what to post.
No obligation. We tell you what your audit finds either way.
A 30-day content calendar built after a full brand and competitor audit - not six posts pulled from a template.
Want this for your business?
See what your 30-day content plan should look like.
Send us your business name and platforms. We will start the conversation from what is already visible.
No obligation. We tell you what your audit finds either way.
What You Get
A strategy, calendar, and trained team, built from evidence.
Brand & Competitor Audit
Skip the guesswork with a full brand and competitor audit before a single post gets planned
Before we plan a single post, we look at what you are actually up against. Who your customers are choosing instead of you, and why. That audit becomes the foundation for every content pillar we build, so nothing gets posted just to fill a gap.
Content Pillars Across 6 Platforms
Show up everywhere your customers actually are, not just the one platform that's easiest to manage
TikTok, Instagram, Facebook, X, YouTube, LinkedIn. We map which of these actually matter for your business and build content pillars specific to each one, so your presence is not accidentally strongest on the platform that matters least.
30-Day Content Calendar
Get a real 30-day content calendar, not a vague promise to post consistently
You get a real, dated calendar for the first 30 days. Not a strategy document that never turns into posts. Every entry connects back to a pillar from the audit.
Full Staff Training
Keep your team capable of running the plan themselves, so you are never stuck depending on us
The Foundation stage is not just us posting for you. We train your team to run the calendar and understand the pillars behind it, so the plan survives past the handoff.
Proof Before the Pitch
See a real 30-day baseline of how people are finding you before we ever ask for a retainer
At the 30-day mark, we track whether people are finding you through search because they already know your name, or because they are discovering you fresh. That split becomes the real evidence for whether an ongoing retainer is worth it, not a sales pitch.
The Engine
Stop the drop-off that happens after training ends with monthly audits and calendar refreshes built to catch it
Training ends, and posting frequency often drops right after. The Engine stage exists to catch that: monthly content audits, calendar refreshes, and engagement triage so the plan does not quietly fade in month two.
Ready to map yours?
Book the call before you build another month of posts.
If the six parts match the gap you are feeling, the next step is a focused content strategy call.
No obligation. We tell you what your audit finds either way.
Why This Is Different
We leave your team stronger than we found it.
The Foundation we build for you is not just a document. It is a working content system with training, so your team knows what to post, why it matters, and how to judge whether it is moving the business.
We audit before we plan.
We build the calendar around the business, not trending noise.
We train your staff instead of creating dependency.
We include Proof in Foundation instead of selling it as a separate item.
Training included
Build the system your team can keep running.
We can help your team understand the calendar, the pillars, and the reason behind each post.
No obligation. We tell you what your audit finds either way.
Scan The System
Six reasons this is strategy work, not just social posting.
Audit first, plan second
No content gets scheduled before we know what you are up against.
6 platforms, mapped on purpose
Presence built where your customers actually are.
Real 30-day calendar
Dated, specific, tied to a pillar - not a vague promise.
Your team, trained
Capability transfers to you, not locked inside our agency.
Proof before retainer pitch
Real Discovery vs Direct search data before we ask for more.
Built-in consistency check
Monthly audits catch the drop-off before it costs you visibility.
No dependency trap
Get the content system, then decide how much support you want.
Foundation gives you the audit, calendar, training, and Proof. Engine is optional after the evidence window.
No obligation. We tell you what your audit finds either way.
How It Works
Foundation first. Proof included. Engine only if it earns the next conversation.
This is the model we want partners to understand clearly. Proof is not a separate paid product. It is the evidence window inside Foundation.
Foundation
Brand and competitor audit, then content pillars mapped across your platforms, then a 30-day calendar built and your team trained to run it. This is the visible build, done by hand, not auto-generated from a template.
Proof
Over the next 30 days, we track your Discovery-search vs. Direct-search share as a real baseline. This is the evidence, not a guess, for whether the next step is worth it.
Engine
If the Day-30 numbers show posting frequency dropping or search share stalling, the Engine retainer picks it up: monthly content audit, calendar refresh, and AI-filtered engagement triage, so the plan does not quietly fall apart after month one.
Foundation first
Let us build the audit, calendar, and training plan.
You do not have to choose a retainer today. Start with Foundation and let Proof show what should happen next.
No obligation. We tell you what your audit finds either way.
Proof window
After 30 days, we talk from evidence.
Audit, calendar refresh, and engagement triage are specific real work, not a vague promise that we manage your socials. The Day-30 evidence decides whether Engine support is worth discussing.
Proof is included in Foundation. It is not priced separately.
Questions
What partners usually ask before starting.
Is this worth it if I don't post much right now?
That's exactly the gap the audit is built to find. Most businesses that post inconsistently do not have a content problem, they have a missing plan. The audit tells you where the gap actually is.
How long before I see anything change?
The Foundation stage - audit, pillars, calendar, training - is built in 30 days. The Proof stage tracks real search-behavior data over that same window, so you are not waiting months for a first signal.
Do I need to be active on all 6 platforms?
No. The audit determines which platforms actually matter for your business. Some businesses need 3, some need all 6. We do not add platforms just to pad the plan.
What happens after the 30-day calendar runs out?
That's what the Proof stage is for. If the data shows the plan is working and needs consistency support, the Engine retainer picks it up. If not, you keep the calendar, the pillars, and a trained team either way.
Will I be stuck depending on your agency forever?
No. Staff training is part of the Foundation stage specifically so your team can run the plan without us if that's what you choose.
Still checking fit?
Ask us if this is the right first service.
If another SDS core service makes more sense first, we will tell you. The call should clarify the order, not force the sale.
No obligation. We tell you what your audit finds either way.
Next step
Here is everything you get from the Content Strategy engagement.
A full brand and competitor audit before a single post is planned
A real 30-day content calendar across the platforms that matter to you
Your team trained to run it, with real Discovery vs. Direct search proof at the 30-day mark
No obligation. We share what the audit finds either way. You can also email hello@simlidigital.com.